SYBUNT: Some Year But Unfortunately Not This Year. LYBUNT donors are definitely worth special outreach and messaging to induce a renewal gift. These are folks who care about your mission enough to contribute, and did so very recently, but they haven't (yet) repeated the gift this year. LYBUNT: Last Year But Unfortunately Not This Year. Using this sort of query, you can do some slick donor targeting, such as: One great way to put this to use is to combine query terms including both counts of donations in previous years and "counts" of zero donations in the current year.
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These tools should let your development team identify by name and/or target for email important segments of high- or lower-performing donors.įor instance, you can immediately identify everybody who has made a certain number of contributions, or a contribution above a certain dollar amount, during a specific date range. It's the options in the lower half of this list that are the newest and potentially most powerful features. SYBUNT, LYBUNT, and other nifty donor queriesĪssuming you're making use of Salsa Donations, you should see these choices when you go to the Supporter tab and build a new Query that uses Donation History.Ī picklist lets you query for donors in many different ways. It's never too early to start planning for those crucial year-end donations. Salsa's Query tool has grown to incorporate a number of donor-query options that you might want to be aware of heading into the second half of the year.
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As always, you can find plenty more news, updates, and conversation throughout the week on. It's the "Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program.